Photo::Vienna in MAK
© Martina Mina Lehnar
photo::vienna shows works from the fields of art, architecture, and portrait photography, as well as commercial and editorial photography and photojournalism. These diverse yet related fields are united under the term “applied photography.”
New Perspectives on Photography
Photography is one of the youngest and simultaneously most exciting art forms: a visual medium that draws on the tension between the two seemingly opposing poles of voyeurism and exhibitionism. It produces and leaves behind emotions; it moves, unsettles, and attracts. With its intense atmosphere, photography inspires, stimulates, and opens the way for critical dialogue.
Over the past two years, photo::vienna has brought together art photography, architecture, and portrait photography as well as advertising, editorial, and journalistic photography under the banner of “applied photography.” The event thus serves as a showcase for the general public and as a forum for professionals on the lookout for new trends and developments.
Sharpening Visual Sensitivities
As the first showcase for contemporary photography from Austria, photo::vienna presents a broad overview of what makes photography so exciting and is thus an interesting offering for gallerists, curators, museum designers, collectors, art buyers, agency art directors, photo editors, etc. This platform also provides a place for the exchange of interest and ideas among the wider community of photography fans.